One of the biggest dangers for any business is an inability to manage marketing.

Marketing is essential. It needs to be done daily, and you need a mix of marketing strategies. Don’t depend too much on a single marketing tactic. What works great today could bomb tomorrow.

Good point from Think Strategically And Avoid Search Engine Sweat:

…no single marketing tactic should make or break your Internet business. That is poor planning, whether you do business on-line or off. Top ten rankings, newsletters, networking, pay-per-click ads, link campaigns, e-courses … the list is a mile long. The list of permutations and combinations of such marketing tactics available to you is even longer.

Are you depending too much on your search engine rankings? Don’t. Have a marketing plan for your business that contains a mix of strategies.
I develop marketing plans for small to medium enterprises. If you need help with your marketing, please get in touch.

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