PubCon: Web site marketing insights from IBM

by angela.booth on April 21, 2006

Think you’ve optimized your site?

It’s unlikely that you’ve done it with IBM’s effectiveness: viz “50 PR 9 site backlinks”.

Yes, IBM has the people to optimize all its sites from here to eternity, but read the informative PubCon session summary anyway — you’ll find something that you can use on your site, no matter how big or how humble.

Great tip:

Create an Opportunity Matrix (est searches, SE visits, share of clicks, current rank in google, share of clicks, visits, share of clicks and visits using incremental changes).

Technorati Tags:

Previous post:

Next post: