Copywriting, marketing with SEO and SEM, advertising and branding
Do you send newsletters to opt-in subscribers? Yes, you should, but setting up a newsletter is a lot of work, and it’s expensive to send out a print version.
BUT… A newsletter can do great things for your business, if you take the attitude that you want to HELP your subscribers.
My vet, for example, sends his [...]
Excellent article in BusinessWeek about small business (any business) marketing.
The point being that you must have marketing processes in place, so that you’re marketing consistently.
Yes, this means that you need to be organized, but if you don’t have marketing processes in place it means that you’re stuck with advertising, which is not only expensive, but [...]
Chances are that if you’re a mini or a micro business owner you don’t have a mission statement. If your business/ company is larger, you do have a mission statement, but no one understands it, or cares, or it’s sheer BS.
Great post: life lessons from Startrek:
These are the voyages of the Starship Enterprise. Her five [...]
Angela Booth, top copywriter, author and writing teacher.
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