Angela Booth’s Creativity Factory

A copywriter can boost your profits, but do you know how to work with a professional copywriter? Here’s how to develop a great relationship with your copywriter which will increase your business’s bottom line.

1. Know What You Want to Achieve

Every project has goals. The more clear you can make those goals to your copywriter, the more effective your copywriter will be. Therefore, if you haven’t yet created targets for your project do that before you approach your copywriter.

You don’t need to know all the details of your project before you hire a copywriter: the earlier you bring in your copywriter the more he will be able to contribute to the project. Experienced copywriters are marketers first and foremost.

2. Create a Brief, then Ask Your Copywriter to Restate the Brief in His Own Words, As He Understands It

A brief is a project description.

If you’re not comfortable writing your brief, he can help you. Talk to your copywriter over the phone and tell him exactly what you want him to do in the project. Once you and your copywriter have decided on the wording of a brief, ask your writer to restate the brief in his own words.

Why should you do this? Because your copywriter is not as familiar with your industry as you are. You may leave things out of the brief because they’re obvious to you. Asking your copywriter to restate the brief (even if he helped you to write it) means that you’re both on the same page.

3. Create Milestones

Every project should have milestones. Milestones keep your copywriter on track. If you’re new to working with creative professionals, ask your copywriter to create the milestones. For example, a milestone might be: the outline of a project, or the first draft of a project, or the revised draft of a project.

4. Respond Quickly to Drafts

Your copywriter will be working on several projects, and the easiest way to get him to place your project to the forefront of the project list is to respond to his communications.

Therefore when you receive a draft from him circulate the draft among the other members of your staff quickly and asked them to make comments, so he can get back to writing.

When your copywriter has to chase you to comment on drafts he’ll label you “hard to work with”. This means that he’ll stop responding to your communications as quickly as you’d like too.

Your copywriter can both save you money and make money for you. He can be your business’s biggest asset. The above four tips will ensure that you develop a profitable relationship with your copywriter.

Need copywriting help? Brief Angela Booth today.

Technorati Tags: copywriting, copywriter, copywriting services

Bloomberg says that Google’s third quarter profit climbed 25 per cent as businesses used paid search to improve sales.

Bloomberg.com:
Worldwide reports:

“Advertisers are shifting budgets away from TV and print media toward ads that run alongside search listings, targeting online shoppers. The Internet will account for 8.7 percent of the $284 billion in U.S. ad spending this year, up from 7.2 percent in 2007, according to Barclays Capital.”

Are you using paid search? Remember that you can increase sales with organic search too, when you focus on adding content to your site.

Get quality content for your Web site from ContentBee

If you’re tired of sub-standard Web articles and writers who don’t deliver, you’ve got the solution - Angela Booth’s ContentBee.

Get top quality articles, promotional articles, and blog content. Angela edits all content written by ContentBee’s team of trained Web writers. You get superb content with copywriting flair, which is optimzed for the search engines.

Try ContentBee today.

Technorati Tags: search marketing, SEM, marketing

I’m a huge fan of article marketing. It’s the only form of advertising which keeps on working for you virtually forever.

With other forms of advertising, when you stop paying the advertising stops. With article marketing, your articles keep sending you search engine traffic. What’s not to like?

Here’s some great advice on article marketing from Chris Knight, the owner of Ezine Articles.

Biana Babinsky Interviews Knight:

“CONSISTENCY: Know article writing & marketing is not a one shot strategy. It’s important to be consistent over time. It’s a lot like advertising where you market your business every single month.

QUALITY: Your articles should be easy to scan, include bullet points, numbered lists and proper spelling, grammar, punctuation and sentence structure. Articles must be original and unique / exclusive to the person who wrote the article, but does not have to be exclusive to EzineArticles.com (means you can also use your articles on your own website).

QUANTITY: After you master writing quality original unique articles, the only way to really succeed with this strategy is to build your article inventory over time. Every article you write is what I call an ‘article agent’ that sells for you. More article agents = more articles out there attracting traffic for you. Build your article inventory into the dozens, then hundreds and eventually thousands of high quality articles.”

Technorati Tags: article marketing, articles, ezine articles, article, marketing