Angela Booth’s Creativity Factory

Bloomberg says that Google’s third quarter profit climbed 25 per cent as businesses used paid search to improve sales.

Bloomberg.com:
Worldwide reports:

“Advertisers are shifting budgets away from TV and print media toward ads that run alongside search listings, targeting online shoppers. The Internet will account for 8.7 percent of the $284 billion in U.S. ad spending this year, up from 7.2 percent in 2007, according to Barclays Capital.”

Are you using paid search? Remember that you can increase sales with organic search too, when you focus on adding content to your site.

Get quality content for your Web site from ContentBee

If you’re tired of sub-standard Web articles and writers who don’t deliver, you’ve got the solution - Angela Booth’s ContentBee.

Get top quality articles, promotional articles, and blog content. Angela edits all content written by ContentBee’s team of trained Web writers. You get superb content with copywriting flair, which is optimzed for the search engines.

Try ContentBee today.

Technorati Tags: search marketing, SEM, marketing

I’m a huge fan of article marketing. It’s the only form of advertising which keeps on working for you virtually forever.

With other forms of advertising, when you stop paying the advertising stops. With article marketing, your articles keep sending you search engine traffic. What’s not to like?

Here’s some great advice on article marketing from Chris Knight, the owner of Ezine Articles.

Biana Babinsky Interviews Knight:

“CONSISTENCY: Know article writing & marketing is not a one shot strategy. It’s important to be consistent over time. It’s a lot like advertising where you market your business every single month.

QUALITY: Your articles should be easy to scan, include bullet points, numbered lists and proper spelling, grammar, punctuation and sentence structure. Articles must be original and unique / exclusive to the person who wrote the article, but does not have to be exclusive to EzineArticles.com (means you can also use your articles on your own website).

QUANTITY: After you master writing quality original unique articles, the only way to really succeed with this strategy is to build your article inventory over time. Every article you write is what I call an ‘article agent’ that sells for you. More article agents = more articles out there attracting traffic for you. Build your article inventory into the dozens, then hundreds and eventually thousands of high quality articles.”

Technorati Tags: article marketing, articles, ezine articles, article, marketing

If you’re involved in Internet marketing, you’ve been seduced by the “global gold rush” hype. Yes, it’s possible to market to people all over the world, but chances are that you’re forgetting the people in your own back yard - your local community.

If you have marketing skills, teach your local business community members how to market online.

Why? Because One Of My New Businesses reports:

“1) Offline companies are used to paying lots of money for stuff.

Yellow page ads are $25,000 per year. Leases are up to $8,000 per month. TV commercials are $300 a day and typically generate little to no results.

Compare that to people online who are used to getting everything for free and where you can literally start a business for $15 including a domain name and hosting. There is a completely different mindset between these two types of people.”

With the global economy in trouble, every business is looking for inexpensive marketing solutions. Typically, when companies rein in spending, they start by slashing the marketing budget. However, they still need to market.

If you have Internet marketing savvy, you can put it to work for your local business community.

I’ve been teaching my copywriting students that they need to start their business by writing copy for their local community. Not only do they get fast experience, there’s (usually) no competition from other copywriters locally.

Can YOU put your marketing savvy to work locally? I’m sure you can.

Fun And Easy Copywriting Course

Learn copywriting online directly from top copywriter Angela Booth. Develop your skills fast with great coaching.

Every business needs copywriting, so you can quit your day job, writing from home at your own pace.

Learn copywriting - start today.

Technorati Tags: marketing, internet marketing, local marketing