Angela Booth’s Creativity Factory

If you’re using Pay Per Click (PPC) advertising, you may be the victim of PPC fraud and not even know it.

You’re making sales, but those sales you’re paying big dollars for would have occurred anyway. You’re giving money to fraudsters.

Unfortunately, Google doesn’t seem to be aware of what’s happening, and it’s hard to see how they could become aware, because the fraud is so sly. The victims are following Google’s advice, which leads them directly into the fraudster’s trap.

Google Click Fraud Inflates Conversion Rates and Tricks Advertisers into Overpaying reports:

“Google’s advice reflects an overly optimistic view of click fraud. Google assumes click fraudsters will send random, untargeted traffic. But click-frauders can monitoring user activities to identify the user’s likely future purchases, just as Trafficsolar does in this example. Such a fraudster can fake the right PPC clicks to get credit for traffic that appears to be legitimate and valuable — even though in fact the traffic is just as worthless as other click fraud.”

Read the entire article. It’s a cunning fraud, which operates via spyware which is loaded onto people’s computers, and victimizes advertisers.

Google and Microsoft have both signed deals with Twitter to index Twitter’s content.

Content-Search Deals Make Twitter Profitable – BusinessWeek reports:

“In exchange for making short blogs, known as tweets, searchable on Google, Twitter will receive about $15 million, the two people say, adding that the Microsoft partnership is worth about $10 million. ‘The deals were huge,’ says one. ‘With two scoops of the pen, a lot of revenue came in.’”

If you’ve been wondering whether you should add Twitter to your marketing mix, the answer is a big YES. Your customers will be able to find your tweets in the search results in both Google and Bing, which will increase your traffic flow.

Do you want to hire a copywriter? To get the best results, you need to communicate exactly what you need, and the results you want from the copy that’s written for you. Here are three tips which will help you when you’re hiring copywriting services.

1. Sad Truth: Most Professional Copywriters Don’t Understand the Web

If you want to smile, go to a search engine and enter “home” into the search query field. They are four billion results in Google — four billion pages, all called “home”. Admittedly most of those billions of pages weren’t written by copywriters.

However, you can use this as a rough measure of your web copywriter’s competence. Ask your prospective web copywriter for the links to pages that he’s written and for his own site’s URL. If you find that any of the pages he’s written have “home” as the page title, you’ll know that your web copywriter doesn’t understand the web.

Hire a copywriter who demonstrates his expertise on the web.

2. Give Your Copywriter Everything He Needs, Starting With Your Positioning Statement

Brief your web copywriter so that he knows what results you want. Start by giving him your positioning statement. Unless he knows exactly how to position your business or product or service, the results will not be what you want.

You should also give him the URLs of your primary competitors online, so that you can tell him how you want to position yourself against them.

3. Set Your Goals First, and Make Your Copywriter Aware of Those Goals

Your time is valuable, and so is your copywriter’s. Ensure that you have clear goals for the copy which he’s writing, and make him aware of those goals. For example, perhaps you want to get onto the first page of the search results for a certain keyword. Ensure that your copywriter knows what that keyword is, so that he can assess the competition.

In a very competitive situation, your copywriter will be able to give you advice so you can target less competitive terms, and then can gradually target keywords which are more competitive.

DIY Copywriting – the Secret to Big Sales Every Day

Copywriting has been called the secret of business success, and it’s no exaggeration. Expert copywriting can double and triple your profits within a year.

However, top copywriters are expensive. Worse, they’re always booked well in advance.

What if you could do your own copywriting? You can become an expert copywriter with Angela Booth’s “Copywriting Master Class – Ten Weeks to Copywriting Genius” – the class takes you from beginner to copywriting pro.

Do your own copywriting: sell more. Discover the communications’ secrets of the top copywriters. At the end of the class, not only can you do your own copywriting, you can also sell your copywriting services to others.

Enroll in “Copywriting Master Class – Ten Weeks to Copywriting Genius” now.

I’ve had several questions about my services for job hunters this week. If you’re job hunting, a copywriter can help.

Visit this page, and drop me an email to discuss your situation. Freelance Resume Copywriter | Executive Bio Writer | Professional Resumes, Biographies and Company Histories:

“As a top copywriter, I’m thrilled to write personal brand statements, bios, resumes and cover letters to help you to get the job you want. These days, it’s not enough to be good at what you do, you need to present yourself in the best way possible.

You need to guide others’ perceptions of you: bragging (in a good way) to highlight your achievements and to help you to stand out from the crowd. You need to build your personal brand.”