by angela.booth on August 22, 2010
You’re running a business, and you’re looking for an article marketing strategy. You’ve heard that this form of advertising is not only inexpensive, but is also highly effective. Discover how you can make it work for you.
I’ve been using article marketing as a promotional tool for a decade, and although I use other forms of marketing, articles give me the best ROI (Return on Investment.) I like to set up a series of campaigns, so that I can track them, and assess their effectiveness.
Let’s look at three steps which will help you to strategize your own campaigns.
1. Ask yourself: what does your audience need to know? You’re using article marketing to achieve a specific result, so think in terms of information which would help your audience to make a decision to buy from you, or to learn more about the product you’re promoting.
For example, let’s say you’re launching a new product. Make a list of attributes and benefits of your product. You could write informational articles on each of these attributes, explaining why they’re important.
2. Create an article marketing plan, and schedule your tasks. This is essential. As with other forms of marketing, you need to track what’s working. Structure each plan into a campaign, with a specific goal.
Decide how many articles you’ll need for each campaign, and have them written, or write them yourself.
3. Track your articles: are you achieving the results you want? Tracking is essential.
Remember that the effect of your articles is cumulative, and that you’ll be able to assess the effectiveness of a campaign around a month after you’ve posted the final article to article directories.
The above three steps will help you to develop an article marketing strategy. They’ve worked well for me for years, and they’ll work for you, too.
Download top copywriter Angela Booth’s new free report now. It offers a complete article marketing strategy.
Angela has been using articles for promotions for a decade. You can discover her success secrets at her article writing blog.
by angela.booth on April 29, 2010
Article marketing is a very powerful promotional tool. If you’ve been using this advertising method successfully, you know how effective it is. However, you may not be making the most of each article you write. Let’s look at four ways you can do this.
1. Use Your Articles to Build a Targeted and Profitable Email List
Email marketing isn’t as profitable as it once was, however having your own mailing list is vitally important no matter what business you’re in.
Use your articles to build your email list, so that you get the opportunity to promote your products and services each time you publish a new article.
You can use your already-published articles to attract subscribers to your list. Bundle up your best articles, save them as a PDF file, and offer them as a subscription bonus.
Alternatively, if you have lots of articles, use a Print on Demand service, and publish your articles as a book. This method of using your articles works particularly well if you’re operating a bricks and mortar business — give your book away to your customers. (Remember to include promotional messages.)
2. Use Your Articles on Your Own Blog
Many article marketers publish their articles to article directories, but they fail to use their articles themselves. This is an error — you should be profiting from your articles yourself for increased traffic to your website.
If you’re worried about the “duplicate content” penalty, don’t be. There is no penalty as such. You can certainly publish your articles on your own site for the search engine optimization benefits.
3. Revisit Your Articles and Update Them
Articles become stale over time. When you revisit your articles, and update them with fresh information, it has almost the same effect as writing a completely new article. You will draw more traffic to your site and you will make more sales.
4. Build Your Website’s Internal Linking Profile Through Your Articles
Articles are extremely valuable as a search engine optimization tool.
Link back from your articles to your primary site or blog. This gives the other pages on your site a rankings boost. Site visitors will stay longer too, because there’s more information.
Need copywriting help? Top copywriter Angela Booth can help you with all your advertising copy needs, including article marketing.
Angela specializes in Web copywriting, so visit her new site Hot Web Copy for information on how she can help you to increase your profits on the Web.
Angela Booth, top copywriter, author and writing teacher.
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