Angela Booth’s Creativity Factory

The Google Blog offers a great post on Google’s technology.

Official Google Blog: Technologies behind Google rankingreports:

“Search in the last decade has moved from give me what I said to give me what I want. User expectations from search have rightly increased. We work hard to fulfill the expectations of each and every user, and to do that we need to better understand the pages, the queries, and our users. Over the last decade we have pushed the technologies for understanding these three components (of the search process) to completely new dimensions.”

“Give people what they want” needs to be your mantra too. Whatever your business, you’ll succeed when you put the focus on helping people.

Google has always understood this.

Back when Google was the new kid on the search engine block, I used various other search engines, Excite and Alta Vista, from memory. There was another search engine I quite liked (but since I can’t remember its name now, and it’s long gone, it didn’t make a huge impression *).

Google won me over because it was clean, simple, and fast - and 80 per cent of the time I got what I wanted. Nowadays, Google gives me what I’m looking for almost 100 per cent of the time.

Google’s always understood the concept of helping their customers.

* Well, I remembered the name of that long gone search engine - Northern Light.

Copywriting Course: Become A Pro Copywriter Fast

Like to break into copywriting? Copywriters make high five figure incomes, even in their first year.

With Angela Booth’s easy online training, you write from home, and earn as you learn.

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Technorati Tags: Google, SEO, SEM

In Fab Freelance Writing Ezine this week, our theme is “write local”.

Here’s an excerpt from our lead article, “Write Local - Get the Writing Jobs in Your Own Backyard”:

Writers are seduced by the Internet, and if you’re a new writer, this is not a good thing. You’re forgetting that there are writing jobs you can get locally, in your own backyard.

Local writing jobs are easy to get. They build your writing experience, develop your contacts, and are a stepping stone to the wider world of writing for global markets.

So assuming that you’re a new writer, how would you go about getting local writing jobs?

Start by realizing that there are writing jobs are everywhere, and that 99 per cent of them are never advertised.

This issue is out on Tuesday. It’s free to subscribers; don’t miss it.

How do you find writing jobs? If you’re scouring the online writing boards, you’re not selling your writing services effectively. Discover the secrets of selling your writing services today, with Angela Booth’s new video series.

Technorati Tags: writing, writing jobs, writing tips, freelance writing, home business

Writing articles is an easy way to make money online if you’re just starting out on the Web. It can also boost any marketing strategy, bringing you more customers and sales. You can even base an entire business on articles.

I love writing articles and what it does for my business. If you’re not getting the success you want with your articles, these three tips will help.

1. Set goals for your articles - what do you want your articles to do?

Writing articles needs to be part of your strategy, so that you have a definite measurable goal for each article you write.

Let’s see how setting goals works in practice. Bill has a “cooking for kids” Web site. He set it up as a hobby, but it’s getting good traffic, and he’s making a small income. He wants to increase his income, and is writing articles as part of a marketing strategy.

He wants his articles to bring traffic to a new section of his site, focused on food allergies. He’s written the content, and a small report, which he offers site visitors as a free download.

He’s writing some 30 articles, over the course of several weeks, aimed at getting traffic to this new section of his site. This is his goal for the articles. It’s a measurable goal - he’ll review the traffic he gets in his Web statistics, as he writes and posts his articles to article directories.

2. Remember keywords, so your readers will find your article

Bill knows that the people who are interested in food allergies will find his articles via the search engines. Therefore, before he starts writing, he does some keyword research, to discover exactly which terms people use.

He then includes those keywords in his articles, with the primary keyword as part of an article’s title.

3. Create an overall strategy for your article writing

If you’ve tried writing articles before and are convinced that it doesn’t work, the reason it didn’t work for you is because you didn’t have an overall strategy for your article writing.

Staying with Bill’s situation, article writing is part of his overall marketing strategy. He sets goals for all articles he writes, and follows up on all his articles.

He checks his Web statistics once a week, and he knows exactly where his traffic is coming from, and how much traffic a particular article sends him. If an article sends lots of traffic because people are searching using a keyword, he adds more content to his site supporting that traffic. And he writes additional articles on that term too.

Writing articles is a wonderful way to make money online. Follow the above tips, and you’ll be thrilled with the results you get.

Discover how to make money online in your spare time with Angela Booth’s Sell Your Writing Online NOW training Not only will you discover how to write and sell articles, you’ll get complete training in how the Web works, so you can take advantage of the unlimited opportunities.

For free weekly writing tips sent to your Inbox, subscribe to Angela’s Fab Freelance Writing Ezine and receive “Write And Sell Your Writing: The Power-Write Report” immediately.

Become a copywriter and get paid to write

Did you know that most business people struggle with their writing? It’s true. If you enjoy writing and find it easy, you can write for money, for business. In short, you can become a copywriter.

Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and compared to most writers, they’re VERY highly paid.

The explosion of the influence of the Web means that copywriters are flooded with offers of work. Even new copywriters find it easy to get copywriting gigs and to build their copywriting services business.

If copywriting intrigues you, join me in my Copywriting Master Class. I’ll take you from copywriting novice to pro.

“Copywriting Master Class - Ten Weeks to Copywriting Genius” gives you a comprehensive copywriting course, as it helps you to set up your copywriting services business.

Technorati Tags: home business, marketing, writing, Internet, make money, information, articles, article marketing