Content Ideas: Easy Types Of Content

Content Ideas: Easy Types Of Content
At least once a week, a client complains that they’re all out of content ideas. I created a quick mind map of easy types of content for them. The map usually sparks lots of fresh ideas, and inspiration. They realize that they have content which can be repurposed.

You have more content than you think you do

Often, all unknowing, a client has a mass of content that’s able to be repurposed. Product manuals, for example. Yes, I know that sounds dry and horrid, but if you’ve ever searched online for a product manual for a stove or a washer, you know that generally all you’ll find is a bunch of scraper websites. (Why Google allows this kind of junk is beyond me. It’s beyond frustrating to wade through this rubbish, deeper and deeper down rabbit holes of more and more scraper websites.)

Where there are scraper websites, there’s interest. The scrapers only use keywords for which people are actively searching. People search for product manuals every day. So, if you’re in a business which has product manuals dig them out and post them. Don’t forget older products which are a few years old. Create a special section on your blog called “manuals” and post away. Scraper sites will hate you. :-)

Advertising is content too

You’ve paid an agency for marketing collateral, or the manufacturer or distributor of a product has provided you with promotional materials. That’s all fine. However, there’s no law which says you can’t create your own materials.

Recently I was working with a client and asked him whether he used his own product. He gushed that his wife loved it (it was an appliance), and it saved so much time, and was so easy to use, and so on and so forth.

“Why isn’t that on your website?” I asked.

He could easily have posted everything he told me onto his website, but he didn’t think of it. If you love and use what you sell, why wouldn’t you talk about it? Ask your customers for their experiences too. Post them.

Closeouts: check out the bargains to help you to write more, and sell more

Writing programs to increase your profits, from today -- closeouts mean you SAVE

To meet my goals for 2015, I’m closing out some of our bestselling programs, so that I can focus on coaching and publishing. This means that you get special offerings on some of our current programs. When they close, they’ll close for good. And yes, you receive coaching with them too. :-) Enjoy.

, on Twitter: @angee, and find Angela on Pinterest, too.

How to profit from your writing: online store.

For Writers: Closeouts On Bestselling Programs

For Writers: Closeouts On Bestselling Programs

Over the next few weeks, we’ll have some great deals for writers, as I mentioned on the freelance writing blog:

Family problems have meant that my writing time is limited — and I suddenly realized HOW MUCH I was doing. With my time so limited, I need to cut down on my projects, so I can meet my writing goals for 2015.

Going forward, I’ll be concentrating on personal coaching, and on publishing. This means that many of our bestselling programs are closing. This is good news for you, if you’re looking to build your skills, and increase your income.

I’ve set up a page for closeout deals, so keep an eye on that.

Our first closeout deal is for The Professional Writers’ Pitch Book.

A reader asked whether I was still blogging… of course I am. After 16 years, it’s even more fun than it was when I started out. :-)

, on Twitter: @angee, and find Angela on Pinterest, too.

How to profit from your writing: online store.

5 Blogging Tips To Help You To Love Your Blog

5 Blogging Tips To Help You To Love Your Blog

A few days ago, one of my students said that she was giving up her blog — it was taking too much time, for too little return. Many more people give up their blogs than commit to them for the long term, so maybe you feel the same way. If you do, here are some blogging tips to help you to fall in love with your blog, perhaps for the first time.

Before we get started, think about your reasons for blogging. WHY are you blogging? Maybe you want to become a full-time blogger, or you’re marketing your business, or a book.

Grab a notebook, or open a new computer file, and write three paragraphs about why you’re blogging. Start with: “I’m blogging because…”

Here’s a secret. When I started blogging some 16 years ago, I had no clue why I was doing it. It seem stupid… but my intuition kept nudging me to blog. I tried to ignore the impulse. I couldn’t. It kept coming back.

Finally I was exasperated. I wrote a list of “why blogging?” thoughts in my journal. It boiled down to: “Because I love writing and it’ll be fun.” Silly ideas, since writing is the way I make a living, and I should have spent the time wooing magazine editors, or writing a book proposal. (That was long before Amazon launched the Kindle, so you sold books by writing proposals and sent them to editors and agents.)

My point: you may not be able to articulate your ideas about blogging any better than I could. Maybe you just feel that blogging is for you. Go with your feelings. Blogging’s done more for me than I could ever have imagined, so trust yourself.

These tips will help you to love your blog.

1. Spend time on your blog…. read your posts

Remember what it felt like to be in love? You wanted to spend all your time with the person you love. Perhaps you once felt like that about your blog.

Whether you did or not, commit to spending ten minutes a day with your blog. You don’t have to write anything, or do anything. Just read over the material you have. Imagine yourself a year from now. You have many more blog posts, and loyal readers who visit your blog.

When you spend time with your blog, and think about your dreams, you’re giving yourself a chance to fall in love.

2. Talk positively about your blog: share your hopes and dreams for it

Abraham Lincoln supposedly said: “folks are usually about as happy as they make up their minds to be.”

Whoever said it, it’s true. You decide how you’ll feel. If you talk lovingly about something, you’ll feel positive towards it. Similarly, if you denigrate something, you will start to dislike it.

This has nothing to do with positive thinking. It has everything to do with how your mind and body work.

Talk positively about your blog. Find bloggers who love blogging, and talk to them. Their ideas and positive emotions will inspire you.

3. Make a list of blogging adventures you can try

There are no rules for blogging. No one forces you to blog their way. You can blog any way you choose. Think about things which sound like fun. Maybe you can snap an image a day, and post that.

Tumblr blogging

If you’re blogging on Tumblr, you can choose the kind of post you want to create from your dashboard. It’s a handy reminder that you don’t need to write 1,000 words — you can just post a link, a quote, or an image.

Neil Patel, in How to Generate $100,000 a Month from a Brand New Blog, is on an adventure:

“… you told me you wanted me to create a new company in a space that I had no ties to. So I’m now starting a nutrition blog.

“The official start date will be April 1, 2015. And within 12 months, I have to get the blog to generate $100,000 in monthly revenue.”

Brave, right? Yes, but also clever. Neil will become inspired, because he’s trying something new, and inspiring himself, as well as his readers.

Make your list, then choose your own blogging adventure.

4. Dress up your blog: change your blog’s look and feel

No matter which platform you’re blogging on, you can change the look of your blog with a few clicks. Over the years, I’ve tried all the popular blogging platforms, and I found that when a blog started to bore me, I could get inspired when I changed the blog’s look.

Try it. Choose a new theme for your blog. Create some images, or pay someone to create them for you.

5. Interview people who love blogging to get new ideas

Make a list of bloggers who blog in your area. Interview them, either live, or via email. Post the interviews on your blog.

Their enthusiasm will be catching. Too often, when we lose heart in blogging, we spend time thinking about how disheartening blogging is. We talk to others who validate our feelings.

Change that. Talk to people who LOVE blogging, and it will rekindle your own passion for your blog.

So, there you have it. Five tips to help you to love your blog. Put them into action, starting today.

Free blogging report: “Quit Your Day Job And Follow Your Dreams — 28 Hot Blogging Tips To Make It Happen”

Want to fall in love with blogging? Download your free report now.

, on Twitter: @angee, and find Angela on Pinterest, too.

How to profit from your writing: online store.

Writing a Book for Your Business: Hooks

A reader asked me about writing a book, and getting it published. Her goal is to promote her coaching business; she hopes that her book will give her visibility. It can certainly do that, but if you’re writing a book for your business, you need to ensure that your goals match those of your publisher.

Your goal: to promote your business.

Your publisher’s goal: to sell lots of books.

The bigger the publisher, the more books the company aims to sell. This means that you’ll need a good hook to gain a publisher’s interest. Celebrity books sell (some of them) because they have a built-in hook: the celebrity’s name. The publisher hopes that the celebrity’s fans will buy the book.

The Independent reports in Zoella: Zoe Sugg’s book Girl Online becomes fastest-selling debut novel ever:

The 24-year-old has become an online sensation after creating video blogs with beauty advice, helping her gain more than 9 million subscribers to her two YouTube channels since 2009.

For the publisher, the hook was… 9 million subscribers. They gambled that some of Zoella’s subscribers would buy the book, and the gamble paid off.

You need a hook: find it, before you start writing

What’s a “hook”? Something which gets attention. Check out Amazon’s top nonfiction books of the month. They’ve all got hooks; it’s in the title. Currently, a book called “Being Mortal: Illness, Medicine and What Matters in the End” is this month’s top seller. That’s not surprising, because we’re all either worried about our own health, or the health of someone close.

Consider this book, “The Boy Who Came Back From Heaven”: a brilliant hook, right? And so it was. The hook sold the book, until it was exposed as a fake.

When I’m ghostwriting nonfiction, my first step is always to find the hook. It should be your first step too, if you’re writing a book to promote your business, and want to find a publisher. Good luck — it’s an essential first step, and it’s well worth bending your brain to find it. :-)

, on Twitter: @angee, and find Angela on Pinterest, too.

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