Social Media Marketing Copywriting
If you're involved, you’re feeling proud of yourself. However, you’re also uncertain. Where’s the ROI?
If you’re thinking of forgetting the whole social media thing, not so fast. What are your competitors doing? Whether they’re heavily invested or not, make your own decision. If your competition’s responding to customers on social media, so should you. If they’re creating Facebook pages for new products, so should you. If they’re not using social media — they don’t see an immediate ROI either — maybe they’re short-sighted, and you can do better.
Either way, social media is going nowhere. The players may change (look how fast MySpace tanked), but social media will be with us for some time to come. Time to get with it, and create a social media marketing plan.
Read the rest of the article on the blog; I give you some handy social media tools.
Start With a Social Media Playbook For Your Business
Perhaps you'd like to engage on social media and don't know where to start. Maybe you're worried that "engagement" will get out of hand.
You need a playbook… Here's an excellent example of a social media playbook in a slidedeck, Radian6's Monitoring and Engagement Playbook.
Consultations are free.
If you don't have a social media presence...
However, as I said in this post, Marketing: It’s Not One Thing, It’s Everything:
Everyone wants a magic bullet for their marketing. There isn’t one.
It’s not Pay Per Click. Would that it were. You could buy clicks, and get business.
It’s not social media. Again, would that it were. You could create a Facebook page, get a zillion “likes” and be off to the races with great business.
It’s not content marketing. Brilliant content can languish, unnoticed and unread.
It’s everything, all together.