Hit It Rich With RSS: Pull In Profits

RSS is the new content-enhancement powerhouse that lets you monetarize your content, and create profits.

RSS stands for Really Simple Syndication or Rich Site
Summary.

What do you do when your email Inbox is crammed with spam? You use RSS.

Spam, for the uninitiated, is the receipt of unwanted emails from
people whom you did not request to receive information. Spam
represents the "push" technology. That is, people "push" their
email message at your inbox, whether you have asked to receive
the email or not.

And that aspect of "push" technology is what many have come to
believe is the death of email. It's arguable that email will
still be around for quite a long time, even though there are
still people who continue the illegal spam process. In fact,
companies are making millions now just providing everyday users
as well as huge corporations, solutions claiming to solve their
spam problem.

RSS, on the other hand, can be said to be the exact opposite of
the email "push" technology. Because you cannot "push" your
message to subscribers. In fact, the only way that people can
subscribe to an RSS feed is to do so voluntarily. And, at the
same time, they can unsubscribe whenever they want.

That's why it's called a "pull" technology. Because subscribers
"pull" information into their readers and, if the content isn't
what they expect, they can unsubscribe whenever they'd like. So,
unlike the email "push" technology, there is no one using RSS
that is experiencing an inbox full of spam. All they have to do
is to unsubscribe and they will never receive another message
from the person who provided the feed.

RSS has become a popular way to make money on line too. And that
is due in part to the popularity of the RSS "pull" technology.
Here's one way of monetizing a website using RSS feeds.

Imagine setting up a static one page web site - a minisite if you
will. Now, add either Google Adsense code or the new Yahoo
version of the Google Adsense style ads that, when clicked by a
visitor - you earn cash.

This gives you a nice starting point and, if you optimize your
web page properly, there is a good chance you will get a high
ranking in the search engines. And, the more people who see your
page, the more likelihood they will click on one of the links on
your web page and you'll earn revenue from the click.

But RSS provides an even greater potential. Because by adding an
RSS feed to that same web page, you turn a static web page that
only contains the information you placed on it, into a dynamic
ever changing web page that others will likely come back more
than once to read.

After all, once someone has read a one page web site, what
incentive is there for them to come back? Plenty, if you use RSS
feeds on your web page. It is possible to add 5, 10 or 15 feeds
on your once static web page and now, you've got a page that
automatically updates itself and provides something that people
will want to come back to read time and time again.

You can easily convert any web page into a dynamic web page using
free RSS creator software. One of the most popular free versions
is called Carp and you can download it at this web link:
http://www.geckotribe.com/rss/carp/.

Once you've set this program up on your website and added the
proper code to your website, then you will need to collect RSS
feeds that relate to the topic of your web page.

Let's say that the topic of your web page is flower gardens. You
could go to Google News and get their RSS feed code, place it
into the appropriate position in your Carp coding you put on your
web page and then adjust the code as follows:
http://news.google.com/news?hl=en&q=flower+gardens&ie=UTF-8&output=rss

You can also get a similar feed from Topix.net and you'd adjust
the code like this:
http://rss.topix.net/search/?q=flower+gardens&xml=1

Now, once you have uploaded your web page, your site will
automatically pull in fresh information from Google and Topix
about flower gardens. Simply follow this procedure for any
web page you'd like to monetize and watch your search engine
ranking soar and also your bank account!

About the writer
Angela Booth is the author of Making the Internet Work for your Business (Allen & Unwin, 1998) and is a full-service copywriter. Contact Angela for all your marketing and copywriting needs for Web and print. Angela is also available to ghostwrite your articles and books. Visit her site at http://angelabooth.com/ and contact her TODAY.

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