For small businesses which can't afford to over-spend on advertising, information is the new advertising. Angela Booth's free report, "Creativity Rules: Copywriting and Content Tips to Build Your Audience TODAY", gets them up to speed.
A recent study by Kapost and Eloqua revealed that per dollar, content marketing produced three times more leads than advertising. Consumers are blind to advertising, but not to self-interest. Everyone needs information, so information is the new advertising.
Large brands with large budgets can create customized publications to delight their audience with entertaining and informative material. But what about smaller businesses? Can a small business with a limited budget hope to attract an audience by using information? Companies like Zady.com show that they can.
Angela Booth says that advertising using information doesn't need to be complicated: "Tell stories about your business, your products, and your customers. Everyone loves a story."
She offers these tips for small business getting started with content marketing.
1. A strategy is vital. A small business needs to be clear on its audience, and the kind of material that that audience is likely to respond to. Then it needs to make concrete plans to develop that content, publish it, and promote it.
2. Publishable content includes articles, social media updates, videos, images and more. It's vital for a business to produce the kinds of content with which they're comfortable, and which they can commit to producing consistently.
3. A business also needs to decide where and when it will share its content, to attract its audience. Content on a blog can be shared across several social media platforms. Content can also be created specifically for a platform, such as a for a YouTube channel, a Facebook page, or Google+ page.
4. Information and content build trust in consumers. A survey revealed that 93 per cent of companies surveyed said that they currently use content marketing, and intend increasing their spending on content in 2014.
Angela's free report, "Creativity Rules: Copywriting and Content Tips to Build Your Audience TODAY" is available now.
This 17-page report helps small businesses to get started advertising with information.
More information on copywriting, social media and content marketing is available on Angela's Creativity Factory Blog.
Angela Booth is a copywriter, content creator and author. Her focus is on developing authoritative, informative and entertaining content. She works with small businesses and entrepreneurs with limited marketing budgets to build identity, get attention, and develop strong relationships across media, using content.
Contact Angela on social media: Twitter, and Google+.
Angela Booth's popular program for ebook authors, "Write AND Sell Your Ebooks With Angela's No-Fail Ebook Sales Formula", is a complete guide writing and marketing ebooks. It's now available as a special offering.
Angela Booth's program: "Write AND Sell Your Ebooks With Angela's No-Fail Ebook Sales Formula" offers hope for writers who love to write and want to sell ebooks, but hate marketing. Angela's been selling information products like ebooks and courses successfully online since 2000. She mentors writers in writing and selling their books. In 2013, most authors' focus is on Amazon.
Amazon's Kindle Direct Publishing is a boon for writers. Authors no longer need to cajole literary agents and publishers into acquiring their books. Nor do they need to wait for years as their books grind through the traditional publishing process. Authors can self-publish, and their books are available on Amazon within 24 hours.
Angela says: "The No-Fail Formula's simple and easy, and can be used for both nonfiction and fiction. It eliminates chance. Authors learn to consider their readership before they start writing. This ensures that they make sales as soon as they publish their work."
The Formula can be used for writing both fiction and nonfiction books. Angela developed the formula over a decade. She saw what worked for her own ebooks, and what worked for her students. She shows authors how to promote their ebooks while they're writing. This builds an author's platform, which lays the foundation for a successful self-publishing career and business.
Angela says: "It's a holistic approach. Writing and marketing work together -- painlessly. Authors attract readers, who become loyal fans, even before an author hits the Publish button."
"Write AND Sell Your Ebooks With Angela's No-Fail Ebook Sales Formula" is available as a special offering for a limited time.
It's the perfect complement to Angela's latest ebook writing programs, Fiction Frenzy, and Fiction Fiesta.
About Angela Booth
Angela Booth is an author, copywriter, and writing teacher. She offers many guides, courses and classes to help writers to enhance their skills at Writing Genii. She also provides inspiration and motivation for writers on her writing blogs. Angela has been writing successfully since the late 1970s, and was online in the 1980s, long before the birth of the Web. Her business books have been widely published.
Visit Angela’s Creativity Factory Blog.
YouTube announced a billion users, every month:
Tens of thousands of partners have created channels that have found and built businesses for passionate, engaged audiences. Advertisers have taken notice: all of the Ad Age Top 100 brands are now running campaigns on YouTube. And today, we’re announcing a new milestone: YouTube now has more than a billion unique users every single month.
What does that mean to you?
It might mean that it's time to get busy, and make some videos. Not simply to put onto YouTube and forget -- that's not effective.
You need to use those videos on your own site too.
Angela Booth is an Australian copywriter, Web writer and content strategist. Want your website to do more for your business? Contact Angela via email to set up a chat. She loves to talk about the Web.
Angela Booth is a veteran copywriter and Internet marketer. Her marketing activities give her a powerful insight into the needs of marketers, who need several different kinds of copy for every project. That copy must be developed for the channel they're using, as well as for their specific audience.
All Internet marketers are time-poor. Angela's clients tell her that they could sell more, if they had more time to spend developing richer marketing materials.
Her new packages save marketers time and money. They save time, because they're dealing with just one copywriter; all their collateral is created and ready to go when they need it. They save money because they're not paying for additional research time, as they would if they hired multiple writers over several months.
The Internet marketing copywriting packages are customized to the needs of the marketer, and include any sales collateral the marketer needs, such as sales pages, press releases, advertisements, pre-sales material, and affiliate creative.
She says: "The packages take a lot of hassle out of setting up Internet marketing campaigns. Clients order precisely what they need, when they need it. Since the research has already been done, they can order further materials as their campaigns develop."
As the Web becomes more competitive, Internet marketers need the edge that integrated marketing materials give them. All research, such as competitor research and search engine optimization (if required) is included in Angela's packages.
Angela Booth is a top copywriter, information product developer, and writing teacher. She offers many guides, courses and classes to help writers and marketers to enhance their skills. She also provides inspiration and motivation for writers on her writing blogs. Angela has been writing successfully since the late 1970s, and was online in the 1980s, long before the birth of the Web. Her business books have been widely published.