Your Copy Needs Attention-Grabbing Headlines
Copyright (c) 2006 by Angela Booth
Are you a business person writing your own business marketing collateral? Whether you're writing an ad or a press release, your copy needs great headlines.
The headline is the most important part of your copy. It convinces people to read, or to ignore, what you have to say.
Short headlines or long?
I prefer short headlines of eight words or less, but it totally depends on the effect you want to have on your customer.Read magazine covers for headline ideas. The covers sell the magazine, so the headlines are often clever, and you can copy the IDEAS of the cleverest. Copying ideas is not plagiarism, because you won't use the exact wording. You'll vary it. The idea may be similar, but there's no copyright on ideas.
Use these headlines to prime your idea pump:
Superb Quality. Great Price.
New For You, A ________
This Is The One!
Prepare for a surprise!
The solution to your ______
For your home (children, garden, kitchen, bedroom etc) ___________
How To Improve Your ___________
Your Personal Invitation To _______
Your chance to try _________
Win A _________
Question Headlines
Asking a question taps into our need to feel important, and our curiosity, so it's a powerful way to gain attention for a product.Where would you like to go?
What if _________?
Are we right? Can _________?
Have you tried _________?
How much can you save with ________?
Can this be genuine?
Is This You?
Great ideas for headlines are everywhere. When you find a great idea, make a note of it so you can use it later.